Tequila Market Size, Share, Global Industry Analysis, Growth Opportunity & Forecast till 2027
Tequila is a type of distilled spirit, which is prepared by
distillation of the fermented juice of weber blue agave plant. As per the
International Wine & Spirit Research, blue agave plant distilled beverage
is the second-fastest growing spirit in the category from past few years.
Tequila is a strong alcoholic liquor which was originated in Mexico & at
times forms the basis for many types of mixed drinks.
The rise in the popularity of cocktail culture both in
& out of the houses is key driving factor which expected to boost the
global tequila market growth over the forecast period. Also, change in the
lifestyles and inflating income levels, ultra-premium & exclusive
handcrafted tequila variants are gaining significant popularity around the
world. Apart from this, the key operating players are introducing variants
produced with natural ingredients, including coconut tangerine, lemon,
strawberry, pineapple, pear, and mango to expand their product portfolio. They
are also providing canned tequila cocktails, which are cost effective &
convenient, to increase their overall sales.
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The
growing demand for fresh and delicious exotic drinks for a unique taste by
consumer will positively impact the growth of global tequila market. As
consumers attracted towards more sophisticated & premium beverages will
propel the demand for products throughout the forecast period. Moreover, the
growing urbanization is one of the prominent factors will accelerate the target
market growth.
The
increase in trend for low alcoholic beverages to hinder the global tequila
market growth. The increase in consumers demand for low & no alcohol
beverages due to their growing awareness about the ill effects of alcohol on
health acts as a major restraint in the market growth.
Market Segmentation
The
Global Tequila Market is segmented into type such as Blanco, Anejo, Reposado,
and Others, by grade such as Value, Premium, High-End Premium, and Super
Premium. Further, market is segmented into distribution channel such as
On-trade, and Off-trade.
Also,
the Global Tequila Market is segmented into five regions such as North America,
Latin America, Europe, Asia Pacific, and Middle East & Africa.
Regional Analysis
The
United States is expected to hold major share in the overall market, due to the
increase in interests in the spirit will positively influence the demand in the
region. The Europe is projected to hold second-largest position in the
tequila market across the globe and remain the same throughout the forecast
period. The rise in popularity of artisanal spirits in countries including,
Spain, Germany, and the U.K. has contributed to the tequila market growth. In
APAC region, the spirit is gaining popularity in countries like China &
Australia, due to the increase in imports along with consumers seeking quality
over quantity & preferring spirits made in small batches will accelerate
the market growth.
Key
Players
Various
key operating players are listed in this report such as Dos Lunas Spirits, LLC,
AMBHAR Global Spirits LLC., Tequila512, El Grado, Cascahuin Distillery,
Tequilera de Arandas Company, William Grant & Sons, Inc, Tequila Don Julio
SA de CV, etc.
Market Taxonomy
By Type
- Blanco
- Anejo
- Reposado
- Others
By Grade
- Value
- Premium
- High-End
Premium
- Super
Premium
By Distribution Channel
- On-trade
- Off-trade
By Region
- North
America
- Latin
America
- Europe
- Asia
Pacific
- Middle
East & Africa
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