Digitally Printed Wallpaper Market Research Insights, Key Drivers, Growth Opportunity & Analysis to 2020-2027

 Digitally printed wallpaper is defined as an image or mural printed by digital printer which is used as wall murals in residential & commercial places. Also, these wallpapers are used for decorative purpose in transportation vehicles and are used for interior decoration on the walls of public & domestic places. Usually, digital wallpaper supplier sells these wallpapers in roll form and is applied onto wall through sticky glue. These wallpapers are made up of nonwoven, vinyl, watermarked paper, coated paper, recycled paper, and special papers. The printing technology involves laser printing and inkjet printing which is also known as electro-photography. 

The increase in development of wallpapers with better durability & aesthetics is expected to drive the global digitally printed wallpaper market growth during this forecast period. As compared to interior paint these wallpaper enhance the aesthetic appeal of walls and they are more economical. The growing demand for better aesthetics, especially in residential construction will positively influence the market growth. Durability of digitally printed wallpaper is much higher as compared to conventional paintings. For example, vinyl-based wallpapers offer stain-resistance, easy maintenance and durability.

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Also, the increase in use of personal photos as wallpaper to decorate homes which expected to propel the global digitally printed wallpaper market growth during this forecast period. The growing luxury homes and focus on interior decorations will create the opportunities the digitally printed wallpaper market growth in near future.



The increase in availability of substitute products like paint & coating is a major restraining factor faced which may hamper the global digitally printed wallpaper market growth. Many paint and coating manufacturers are producing environment friendly, corrosion resistant, heat resistant, and water resistant products. Further, the introduction of innovative technologies and tough competition among paint & coating manufacturers may hinder the growth of global digitally printed wallpaper market. 

Market Segmentation

The Global Digitally Printed Wallpaper Market is segmented into technology type such as Inkjet, and Electro-photography, by paper type such as Coated Paper, Nonwoven, Vinyl, and Others. Further, market is segmented into end user such as Residential, Commercial, and Automotive & Transportation. 

Also, the Global Digitally Printed Wallpaper Market is segmented on the basis of five regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.

Regional Analysis

 The Asia Pacific is anticipated to register highest growth in the digitally printed wallpaper market over the forecast period. China holds the major market share in the APAC market. The increase in number of new housing units, the rise in demand for cheaper interior decoration with an increase in population & huge investments in this industry are propelling the demand for digitally printed wallpapers in this region. Also, the improved economic conditions in emerging nations, industrialization and urbanization as well as the growing disposable income of individuals may accelerate the growth of digitally printed wallpaper market in this region.

In addition, the North America is another leading market with the increase in adoption of these wallpapers in residential housing sectors, due to the significant growth in the demand for single family homes. The growing demand for digitally printed wallpapers from commercial sector like businesses, hotels, restaurants drive the target market growth in this region.

Market Key Players

Some key players are listed in this report such as A.S. Cration Tapeten, 4walls, Asheu Wallpaper Factory, Caspar, Flavor Paper, Color X, Ecosse Signs, Graham & Brown, Great Wall Custom Coverings, Hollywood Monster Ltd, etc.

Market Taxonomy

By Technology

·         Inkjet

·         Electro-photography 

By Paper Type

·         Coated Paper

·         Nonwoven

·         Vinyl

·         Others 

By End User

·         Residential

·         Commercial

·         Automotive & Transportation

By Region

·         North America

·         Latin America

·         Europe

·         Asia Pacific

·         Middle East & Africa

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QualiKet Research is a leading Market Research and Competitive Intelligence partner helping leaders across the world to develop robust strategy and stay ahead for evolution by providing actionable insights about ever changing market scenario, competition and customers. QualiKet Research is dedicated to enhancing the ability of faster decision making by providing timely and scalable intelligence. We use different intelligence tools to come up with evidence that showcases the threats and opportunities which help our clients outperform their competition.

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