Digital Gift card Market Share, Worth Report, Research Analysis, Top Companies Insights & Analysis Report 2020-2027
Digital gift cards, also referred as e-gift cards, vouchers, and gift certificates, are the electronic versions of regular gift cards which are generally issued by retailers. These cards operate by using gift codes offered by retailers & it can be delivered via e-mails or mobile-based applications. These are basically offered by merchant establishment, banks, and big organization of a particular product/ service in the form of a festival offer.
The increase in penetration of smartphones along
with the affordable data plans has raised the adoption of m-Commerce is
expected to boost the global digital gift card market growth. Consumers are
rapidly downloading the mobile apps like Amazon, Flipkart, and eBay for online
shopping as it offers the ability to browse more quickly & easily make
purchases on-the-go will increase the number of consumers using online
purchases which expected to drive the market growth of digital gift cards
during this forecast period.
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The increasing popularity of e-commerce that allow
the users to gift cards easily & exploring more products with easy purchases
is anticipated to propel the market growth. Also, online payment provides
consumers to choose between digital & physical gift cards during online
purchases. Easy purchasing option for card online is another major driving
factor which expected to fuel the digital gift card market growth. The increase
in number of social media platform like Facebook, Instagram, and
Pinterest, where users can sell products directly to customers via their
social media account, without need of third-party and some media platforms have
also started selling gift cards. This factor is estimated to create
lucrative growth opportunity to the market of the digital gift
card.
The increase in fraud cases around the world are
expected to hinder the global digital gift card market growth. Digital gift
card fraud composed of cloning and programming errors at the merchant end &
other scams like “Card Not Present” scam is also prevalent, where
cybercriminals record the numbers on the card and keep the track on cards
whether it has been activated & once the card is activated, the thief
can easily use the card number illegally to make purchases.
Global
Digital Gift card Market Segmentation
The Global Digital Gift card Market is segmented
into card type such as Open loop gift card, and Closed loop gift card, by
business type such as Business to Business, and Business to Consumer, by
application such as Food & Beverage, Health, Wellness, and Beauty, Apparel,
Foot Wear and Accessories, Books and Media Products, Consumer Electronics,
Restaurants & Bars, Kids Products, and Others. Further, market is segmented
into end user such as Retail & Corporate.
Also, the Global Digital Gift card Market is
segmented into five regions such as North America, Latin America, Europe, Asia
Pacific, and Middle East & Africa.
Market
Key Players
Various key players are listed in this report such
as Amazon.com Inc., American Express Company, Blackhawk Network Holdings Inc.,
First Data Corporation, Fiserv Inc., Givex Corporation, InComm Inc., Paytronix
Systems Inc., Qwikcilver Solutions Pvt Ltd (Pine Labs), Adobe Systems Inc.,
etc.
Market
Taxonomy
By
Card Type
·
Open loop gift card
·
Closed loop gift card
By
Business Type
·
Business to Business
·
Business to Consumer
By
Application
·
Food & Beverage
·
Health, Wellness, and Beauty
·
Apparel, Foot Wear and Accessories
·
Books and Media Products
·
Consumer Electronics
·
Restaurants & Bars
·
Kids Products
·
Others
By
End User
·
Retail
·
Corporate
By
Region
·
North America
·
Latin America
·
Europe
·
Asia Pacific
·
Middle East & Africa
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